Besides the wonderful characteristics of hydrolate and essential oil of rockrose, when you buy from MyRockrose you are contributing to 1) the existence of a carbon negative agricultural system, 2) regenerating soils towards a transition to regenerative agriculture, 3) sustaining a rural and local livelihood full of traditions and wisdom, 4) a demonstration and sharing a business model that we envision other to uptake, 5) support research MVARC activities, that help the transition towards a more resilient and regenerative agriculture, capable to adapt and mitigate the effects of climate change.